# Appearance (White Labeling)

{% hint style="info" %}
White labeling is a paid feature. Contact us at <sales@wrangle.io> for help enabling it on your account.
{% endhint %}

[Account admins](/account-administration/account-admins.md) can customize the appearance of Wrangle in Slack by updating the display name and avatar. This will change how Wrangle is presented to your end users when posting tickets and workflows into Slack channels. \
\
Once white labeling is enabled in your account, any account admin can open the admin settings [here](https://slack.wrangle.io/settings/appearance) to customize the Wrangle bot's appearance.

<figure><img src="/files/blOoiJlFXicw8Ttwgg1F" alt=""><figcaption><p>See a preview of how Wrangle will look in your Slack channels.</p></figcaption></figure>

When Wrangle posts in Slack, you'll see the updated display name and icon.

<figure><img src="/files/i0o7JNf5nVdjcWXGUMYH" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
White labeling only applies to messages sent by Wrangle in your Slack channels. The Wrangle Slack app name and icon will remain unchanged.\
\
Additionally, when previewing a collapsed Wrangle thread from the channel, the original Wrangle icon will be displayed instead of your custom icon. This is a limitation of how Slack displays bot icons in thread previews.
{% endhint %}


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